Hungry Howie’s, a nationally recognized carry out and delivery pizza chain situated in Madison Heights, Michigan, is known for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched the program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howie’s menu worked together to customize the loyalty program to suit their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director of IT. “They already provide our POS and web-based Ordering, which suggests they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and supplies updates to members via email based upon qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering since the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to supply a support structure that permits a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with the perfect re-direction to any questions, letting them train consumers and direct those to the online ordering platform.
The Howie’s team has now seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas with their guests. Howie Rewards® success is most evident within the redemption rate of 74%. “We knew the integration with online ordering could be huge,” states McKay. “We didn’t anticipate exactly how much impact the loyalty interface in the online menu could be. Most loyalty platforms plateau with a 20% redemption rate as a result of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the initial year due to the online ordering and mobile application integration.”
About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline just how hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention offers a complete solution that also includes viywur installation, training, technical support and much more. For further information, go to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is really a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create an exclusive and irreplaceable position in the pizza market. Starting in Taylor, MI, hungry howies menu prices continues to grow to just about 600 locations in 21 states across the U.S.