There are various press release companies that offer both the writing and distributing of press releases on the Internet. We have used some of these companies and we have seen almost no results and paid for it through the nose. In fact, as a locally based company, we have seen far more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in many small local newspapers at once may also be just as good as getting he has a good point in a major publication. No matter what you hear, the fact is that newspapers still beat local search methods on the Internet in terms of driving customers to your door that are ready to purchase. The only real difference is the cost of the advertising. Newspapers are extremely costly to “advertise” in nevertheless they will publish your press release free of charge!
Writing a great press release and mailing it off to the right people is usually the quickest and most inexpensive means for any small enterprise to produce lots of exposure, new clients and orders. Unfortunately, a majority of small companies usually do not write or distribute a single press release ever. You need to make writing and distributing pr releases part of your well rounded marketing scheme.
What a lot of small businesses don’t realize is the fact many magazines and newsletters depend on pr releases to fill their pages. They are going to make use of writings as “filler.” And all you have to do to get you press release printed in some publications would be to usually mail the publisher a duplicate of your press release.
We utilized many free press announcements when our organization was new back before we had enough money to purchase advertising. We still use press releases today for just about any newsworthy reason we can. Through the years we’ve learned that when writing a press release, these are our main objectives:
To get the press release accepted from the newspaper editor and printed within the publication. Once printed, to get the pr releases read by individuals who get get the publication that this press release is printed in. To obtain the desired reaction from those who browse the press release and are potential customers. The preferred action was created before we write the press release.
We’ve learned that writing a press release that looks and reads such as an article through the magazine has an improved chance of winding up as being a featured article in the magazine than one that reads as an advertisement.Here’s how to write a press release which will get your organization noticed.
Self-help guide to Obtaining a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specially interested in the product or service your press release is going to be about. Although “carpet bombing” does work stay away from the general interest publications which cover a wide range of subjects and target just the publications that reach your potential customers.
Once you’ve identified a certain publication that reaches your target audience, call and get to have a sample copy of the publication mailed to you. With all the Sample copy of the publication in hand, examine it and identify each of the pr releases or press release/articles printed in it. Use the sample press release or article already printed inside the selected publication as a guide to write your personal press release. Structure your press release so that it closely resembles ones already printed in the publication. Include all the elements based in the printed press release. This can include photos, typestyle, total duration of Press release, period of headline, everything.
Once you’ve written and proofread your press release, print it in a format that fits in the magazine. This is so you’ll have an idea of how it’ll look when the magazine accepts it. If the press release is just too long or too short, fix it. You would like to be certain your press release/article is just suitable for the magazine. After you’ve done all of this, print the press release on the laser printer utilizing your best paper, attach a high quality white and black photo, write a brief job cover letter, and send the press release for the editor in the publication.
Do this again same process with a few other publications. On all press releases (although not on articles) range from the phrase, ‘Review copies available’. This offers the editor the opportunity to decide to write an entire review pwauyp the merchandise. Don’t accomplish this on articles because they should be the equivalent of a review for the product anyway.
Always incorporate a photo using the press release. We go to great lengths to pose the photo in a manner that is most likely to interest potential customers. Always send a press release in a 9 x 12 envelope, having a cardboard insert to keep it from being bent. Always call the magazine and identify the proper spelling of the name of the person the press release article needs to be brought to.
Always be prepared to respond to questions about anything printed inside the press release. The editor may call, and in case the press release is printed customers will call. Always treat these calls like those are the most essential ones you’ll ever get, since they are.