Building links was once all about just getting a backlink and that was it. It didn’t really matter how or from where, so long as you were getting them, you were golden. That was a long time ago, and as with everything on the internet, things quickly evolved. A few years ago, link farms were all the rage, of course they were not called link farms back then. They worked fine, until webmasters found a means to abuse the system and get thousands of links from them overnight. After that came the link directories, which unlike link farms were a bit more sophisticated and organized.
Link directories are an easy way to obtain your homepage spidered quickly, maybe even grab a visitor or two when the Directory is of top quality as well as your link is very attractive. The potency of link directories has dwindled dramatically because of the many automated software systems and sites that’ll submit your connect to a large number of them overnight. It’s just not what SE’s would call a high quality link…
Just recently, link exchanges or reciprocal link building sites and programs were very popular. Produce a link and I’ll give you one right back. If the SE’s caught on to them, they evolved into 3 way link exchanges, I’ll provide you with a link, you provide them a hyperlink and they’ll produce a hyperlink. Seemed like the perfect solution, as well as this day still works quite well to obtain links to your Homepage…
All of these systems have three inherent problems within the eyes of search engines like google:
1. They generate links in your homepage only
2. They may be systems easily manipulated from the webmasters
3. They offer hardly any value, if any, to the consumer, in this case the visitor
It absolutely was inevitable that, eventually, the Search Engine’s would have to do something about this, they would need to look for a better approach to qualify, justify and rank backlinks. All things considered, links are definitely the backbone from the internet. The consequence of this, changed how the Major Search Engines look at the links on your own pages and most importantly, the backlinks pointing in your pages.
They took a 180 degree turn altogether!
As opposed to studying the way the webmaster had optimized their website or what links were coming and going, the Search Engine’s turned their focus as to what the conclusion users’ behavior was when clicking on or following those links!
The key indicator of quality, relevancy and validity of the links now lies ultimately users behavior. When looked at from your Search Engines’ point of view, this makes perfect sense.
Here’s the logic behind the madness and why the SE’s trust these details a lot more:)
In the first place, the webmaster has hardly any power over the end users actions, so this is very unbiased and raw feedback. Let’s walk by way of a typical scenario.
A visitor is on your site, maybe the homepage or maybe an inner page, they are curious about the content on your own site plus they spy a hyperlink which catches their eye they click on the link and it also takes them to another page…
Is where it get’s interesting!
There’s only a couple of things they can do:
1. Remain that site
2. Leave that site
Based upon this behavior, the SE’s can tell instantly if the link was good or bad.
When the visitor immediately closes the brand new page or backspaces away, the Search Engines can make certain assumptions. For instance they might assume the web link was irrelevant towards the page it pointed to, they might believe that the key phrases utilized in the link was deceitful. One of the ways or even the other, that exact visitor had not been pleased with that link, and so the SE may not give that link any weight.
However, if the visitor decided to stay on the page after following the link, the picture is entirely different. The SE begins to analyze why they may have stayed on the page. They will likely look first on the page the link was on and compare it for the anchor-text in the link for relevancy. They will look at the page the hyperlink was pointing to – the page an individual happens to be on – and compare that to both the link key phrases and the previous page.
Next they are going to consider the users behavior while on the new page, how long they stay on the page, should they go back to the previous page, or if perhaps they stick to a link in the current page, and if so, is it an inside link or an external link…
When all is said and done, the effect from this extensive research will ultimately determining if this link applies and what weight it should be given. The greater weight the link is given, the higher overall ranking the page will receive in the search engine for your terms researched. You may ask, “How can the SE’s possibly get this all data?”
Easy, there’s several tools that Google as well as other SE’s use to follow along with you around the web, like Toolbars, certain Browsers and of course, Google Analytics. Since this writing, it really is estimated that almost 60% of all the webmasters are employing Google Analytics to assemble user specific data on their sites.
Can this mean you must not use Google Analytics?
Of course not! In fact, we strongly recommend that you just do apply it. It’s a great way to see what your potential customers are doing on your site:) The valuable data! But at the same time, you ought to know using this data and tool to your advantage.
The remove lesson out of this article ought to be:
When building links, always think like your visitor rather than like a webmaster hoping to get pagerank. Build high quality, relevant backlinks that point to content on pages which will be useful to your visitor and will make you look like an authority for providing it. These are called “Deep Links” and they also go from an inner page on the site for the inner page of the completely yhdlrh but very relevant site. Don’t be worried about the little percentage of visitors that you simply may lose to such links, if done efficiently, link building increases your general traffic by tenfold or more!
In another article, we will discuss why it is necessary to have links on the pages, rather than the popular belief that by doing so you will leak pagerank, it’s not true…